Digital Marketing

Project Management

Vendor Management

Vendor Comparisons



  • Content Marketing
  •  SEO
  • Web Analytics
  •  B2B and B2C
  • Google AdWords
  • Search Engine Marketing
  • Social Media
  • eCommerce
  • Google Analytics
  • IBM Digital Analytics
  • Oracle Marketing Cloud
  • Marketing Automation
  • Mobile Marketing
  • Website Search
  • Training
  • Sharepoint
  • WordPress


Parker Hannifin (Cleveland, Ohio 2012 – 2017)

Corporate Communications – Global eBusiness Marketing Manager

  • Web Analytics and BI Management – Implement and Manage IBM Digital Analytics
  • Manage DemandBase and OpinionLab for Net Promoters Score and VOC
  • Manage Marketing Automation with Eloqua and Search Marketing activities to generate online sales and leads for 100+ divisions worldwide.
  • Created Intranet to communicate SEO, SEM strategies and techniques for Global Marketing teams.
  • Create email campaigns to communicate with distributors and employees.
  • Coordinate eCommerce with IBM WebSphere Commerce Server.
  • Coordinated SEM projects for driving visitors to Website and ParkerStore retail stores
  • Coordinate and train Marcom Managers worldwide on Internet Marketing Techniques


Goebel Group LLC. Cleveland, Ohio

Digital Marketing

President – Search Marketing Specialists

  • Assist clients with their visibility on the web with the latest search engine marketing techniques and tools.
  • Manage SEO, SEM, Google Analytics, and Social Media for clients.
  • Specializing in B2B and B2C websites for lead generation and sales. Make recommendation and implement best practices to help clients achieve eBusiness goals with eCommerce and lead generation.
  • Instructor for: Google Adwords, Search Engine Optimization, and Google Analytics.
  • One of first 100 in world to be Certified Google Adwords Professional. Clients include: Revol Wireless, Steris, and others. Manage clients in US, Canada, Mexico, Europe, China, and other countries. Created campaigns to market goods and services in China with Baidu.
  • Quoted in various articles including Time Magazine. Contributing writer for COSE Search Engine Marketing.
  • Guest speaker at Corporate College on Internet Marketing and Social Media. Guest lecturer at Cleveland State University on Social Media. Inc. (Now Oracle) Cleveland, Ohio (1998-2002)

Vice President Business Development

  • Successfully launched Component Manager Enterprise Edition (CMEE). Responsibilities included: product definition, managing platform and integration partners, managed sales team.
  • Customers include: Cisco Systems, Charles Schwab Inc., Bank of America, Sprint,, NCS (Singapore), CitiMortgage, Aetna, and others.
  • Managed relationships with Sun Microsystems, Microsoft, IBM, BEA, WebGain, and HP.
  • Successfully launched: Flashline Component Marketplace. eCommerce and Online Digital Marketplace.
  • Actively involved with venture capital and other analyst meetings.
  • 1999 CIO Magazine “Top 50 Internet Websites for Business” 2000 Best Java Enabled Website awarded by JavaPro and Sun Microsystems.

META Group (Now Gartner Group) Stamford, CT. (1993-1998)

District Director

  • Coordinated interaction with Global 2000 companies.
  • Grew business by 200% with a concentration on IT project management and research assessment.
  • Projects include: Electronic Commerce, Enterprise Architecture, Internet/Intranet Strategies, Intranets and Portals, Global Networking Strategies, and Application Development Strategies.


AT&T Cleveland, Ohio; Los Angeles and San Diego, California (1985-1993)

Network Systems/Services and Computer Systems Groups

Account Executive, Business Development Manager and National Account Manager


  • Managed national direct and indirect sales channels.
  • Numerous AT&T Achievers Clubs and Vice-President Awards.


  • Designed and Implemented Marketing Plans at National Account level for Avnet Computer Account (41 offices, 500 sales people).
  • Managed $20,000,000 relationship with Avnet.


  • Computer, networking, and telecommunication products and services.


IBM Corporation Cleveland, Ohio (1983 – 1985)

Marketing Specialist

  • Coordinated sales and product seminars, DMDR campaigns for the Cleveland Region.


Cleveland State University, Cleveland, Ohio

Bachelors in Business Administration, Marketing Major


Harvard University, Cambridge, MA

Attended Summer 1984